3 Horizons is a content management strategy that helps new and scale-up website target higher-value keywords earlier! 

The strategy focuses on low, medium and high competition keywords at the same time, even if your website authority is still very low.

Your content strategy suffers if you don’t find a good keyword difficulty vs volume balance. Aiming low enough competition to rank but high enough volume to reap the benefits of your effort. Aim too high or too low and it’s the same outcome – no traffic and wasted effort.

3 Horizons makes the balance simple and easy to plan and share if you work in a team.

We need low-competition keywords when we first start out because it’s often not possible to rank for tougher keywords, but we also need high-competition/traffic keywords to really get the website growing. 

Experts suggest you aim low. 

But, aim low for how long? 
When should you start targeting higher difficulty/value keywords? 
And if you put effort into tougher keywords too soon, you won’t rank?

Well, that is what the 3 Horizons strategy explains in easy-to-understand steps.

3 Horizons strategy addresses the difficulties that new or scaleup websites have to decipher. 

I show you with the 3 horizons technique, how to include high-competition keywords from day one. 

The technique is not a magic bullet that creates traffic overnight. But it is a road map that compounds your efforts. 3 Horizons means, you focus on the now, near and future with Mckinley’s rule of 70/20/10. 

This means you focus 70% of your efforts on the now (low competition keywords), 20% on the near (medium competition keywords) and 10 % on the future (high competition keywords). 

The fundamental principle is that you create 70% of your content, on low-competition keywords that bring in the much-needed sustainable traffic, 20% is higher competition higher reward and 10% is preparing you for the rise in authority and proofs your strategy. Then we link all these pieces of content together so they support and bolster each other, thus building even more authority than stand-alone pieces of content. 

When should start to aim higher, well when you notice your medium keywords start to rank. Then your Medium becomes your new low, and your high become your new medium. The strategy removes the guesswork and creates balance by design.

This strategy suits any size website but is especially effective for new websites or websites that want to be scaled up or have been dormant for some time.